Hen Defender Media is a design consultancy with an ethical vegan perspective. With a passion for animals and the environment we make certain every project we take on has as low an impact as possible. Our specialties are apparel design, apparel product development, graphics, and print advertising design.
In the summer of 2018 I had the opportunity to create a series of billboards around the Vancouver area for the Humane Charities campaign. Taking some cues from other successful animal rights campaigns like Go Vegan World, we decided to keep it simple, non-graphic, but with powerful images and simple bold wording to get the … Continue reading Humane Charities Billboards
I am so pleased to have been asked to work on this project, a campaign for the Animal Defence and Anti-Vivisection Society of B.C, a group dedicated to the abolition of vivisection on moral, ethical and scientific grounds. I was asked to help create an ad campaign as well as a brochure for distribution at … Continue reading Project: Humane Charities Canada
Tasked with both the design and project management for this collection, we worked closely with the apparel designer and the brand to ensure manufacturing was of top quality and that the process from conception to delivery was effortless for our client. We developed fabrics and colours, designed trims and labels, handled all prototyping and samples, … Continue reading Project: Rossignol Ski (Canada) 2015
A fun project for winter 2014, I worked closely with the designer and handled the complete product development and management of the EXP Men’s winter apparel line for Mark’s, a Canadian apparel giant (subsidiary of Canadian Tire). The garments were intended for extreme weather but needed to still be fashionable enough to wear out on the … Continue reading Project: EXP (Exposure Project)